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Raw Event Data Access

Learn more about how Appcues can send raw event data into your organization’s BI tools.

Updated at June 18th, 2025

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                  Table of Contents

                  Setup Instructions After Setup How To Connect To Your BI Tools Example Event Structure

                  Appcues can send raw event data into your organization’s BI tools or data pipeline by offering the ability to write raw event data for your account to an Amazon S3 bucket of your choice, on a daily basis. The event data will encompass the previous 24 hours of events. If you want historical data, check out the public API.

                  This feature is only available to those on an Enterprise plan or via an add-on. Let us know if you’re interested in getting access and a team member will walk you through your options.

                  Setup Instructions

                  Make sure Appcues has access to your S3 bucket.

                  • This repo contains a CloudFormation Template and instructions for creating your own bucket that Appcues can access.

                  After Setup

                  Contact support@appcues.com with the following items:

                  • Your S3 bucket URL (s3://your-bucket-name/...)
                  • Your S3 bucket AWS Region (ie. us-west-1, eu-central-1, etc.)
                  • Confirm that Appcues has write access to this bucket

                  Once sent to us, we'll get your account squared away on our side as soon as possible, typically within five business days.

                  How To Connect To Your BI Tools

                  Here are two examples of how to connect your S3 bucket to your BI Tools

                  • Amazon Athena
                  • Microsoft PowerBI

                  Example Event Structure

                  {
                   "attributes": {
                   "_identity": {
                   "_appcuesId": "87541",
                   "_currentPageTitle": "My simple site",
                   "_currentPageUrl": "",
                   "_doNotTrack": false,
                   "_hostname": "",
                   "_lastBrowserLanguage": "en-US",
                   "_lastPageTitle": "My simple site",
                   "_lastPageUrl": "",
                   "_localId": "",
                   "_sessionPageviews": 1,
                   "_sessionRandomizer": ,
                   "_testContentId": null,
                   "_updatedAt": 1631639387562,
                   "_userAgent": "", "attr1": "value1",
                   "userId": "test@test.com"
                   },
                   "url": ""
                   },
                   "id": "",
                   "name": "appcues:page_view",
                   "timestamp": "2021-09-14T17:09:46.427Z",
                   "user_id": "test@test.com"
                  }
                  raw access event data s3 bucket

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