Events represent actions your users take in your application — clicking a button, landing on a page, completing a signup form. You track these actions in your product and send them to Appcues so you can target experiences based on what users have or haven't done.

Looking for no-code event tracking? See Click-to-Track events.

When to use events

Use events to trigger or gate experiences based on user behavior. Common examples include "Invited a teammate," "Updated account information," and "Logged in." Events let you surface content at the right moment — when a user has or hasn't completed a key action in your product.

How it works

Events reach Appcues in three ways:

• Appcues.track() call — added during installation by your development team. See the Track events in your web app for implementation details.
• Partner integration — sent from tools like Segment, Rudderstack, or Freshpaint.
• Click-to-Track — a no-code option you configure directly in Appcues. See Click-to-Track events.

View your events

All tracked events appear on the Events and Properties page in Settings > Data > Events. Events only show up here after Appcues has received them at least once.

Decide which events to send

Events are specific to your application, so there's no universal checklist. Start by asking two questions:

1. What actions will you drive users toward with Appcues experiences?
2. How will you measure whether those experiences are working?

For example, if you want to encourage users to invite teammates, you'd track the "Invite" button click. That event becomes both the call-to-action target and the success metric.

For inspiration see Choose which events and properties to send.

Plan your installation

Use the installation plan template to map out the events (and user properties) you need. Share the plan with the developers handling your Appcues installation so they know exactly what data to send.

Hide or remove events

You have two options:

• Hide from menus — Toggle off Show in Menus next to the event on the Events settings page. The event stays in the database but no longer appears in the Studio interface.
• Remove from Studio — Contact support@appcues.com with a list of events to remove. This also hides them from the interface but does not delete the underlying data.