Define where your Banner appears, who sees it, and when it goes live. Targeting settings control page URLs, audience segments, and scheduling.

Open targeting settings

1. In the Builder, click Target & Publish in the bottom-right panel. Appcues Studio opens to the Banner's settings page.

Schedule your Banner

Set a start and end time to automatically publish and unpublish the Banner. This is useful for time-limited announcements, maintenance windows, or promotional campaigns.

See Schedule experiences for full instructions.

Set page targeting

Page targeting controls two things: which URLs trigger the Banner and which environments (domains) it runs in.

1. Under Page Targeting, add one or more URL rules to match the pages where the Banner should appear.
2. Select the environment (domain) the Banner should display in — for example, your production domain or a staging domain.

For dynamic URLs, wildcard matching, and regex patterns, see Page Targeting. To validate that your rules work, follow the tips in Test page targeting.

Set audience targeting

The audience section defines who sees the Banner. Choose one of these options:

• All users — show the Banner to everyone on matching pages.
• Users in a segment — target a saved segment (e.g., "Trial users" or "Enterprise plan").
• Specific users — build a custom rule using user properties, group properties, language, interaction history with Flows, Pins, Banners, Checklists, events, segments, or email and push notification engagement.

For detailed setup, see Audience Targeting.

Confirm it worked

• Navigate to a page that matches your URL rules as a user who matches your audience criteria. The Banner should appear.
• If you set a schedule, verify the start time has passed or is in the future as expected.
• Check the Banner analytics page after a few minutes — you should see your test view in the recent users list.

If the Banner doesn't appear

• Check the debugger. Open the Appcues debugger and confirm all rows show green checkmarks. Red errors indicate an installation issue. See Installation testing.
• Page doesn't match URL targeting. Click Test URL targeting and enter the page URL to confirm it matches your rules.
• User doesn't match audience conditions. Click Check eligibility on the targeting page and enter the user's ID to verify they qualify.

• Banner was previously dismissed. Test with a different user ID or reset the user profile.
• If the issue persists, collect the Banner ID, the page URL, your user ID, and a screenshot of your targeting rules, then contact support.