What are Banners?
Learn what Banners are and what you can use them for.
Table of Contents
Banners are persistent, full-width messages that attach to the top of your users' screens. Use them for announcements, system alerts, maintenance notices, and calls to action that need to stay visible until the user acts or dismisses them.
When to use Banners
- Announce planned maintenance, outages, or system status changes
- Promote a new feature, event, or limited-time offer
- Drive users to a specific page or action with an embedded button
- Deliver a message to a targeted segment (e.g., trial users or a specific plan tier)

How Banners work
A Banner appears at the top of the page on every URL that matches your page targeting rules. It stays visible as the user navigates unless one of these things happens:
- The user dismisses it (if dismiss behavior is enabled).
- You unpublish it or its scheduled end time passes.
Once a user dismisses a Banner, it stays dismissed — it does not come back for that user.
Banners can display as inline (pushes your site content down) or overlay (floats above content). You can make them sticky so they remain visible on scroll, add slide-in animations, and include text blocks, buttons, and links.
Key capabilities
- Inline or overlay display — choose whether the Banner pushes content down or floats on top.
- Buttons and links — drive users to a URL or trigger a Flow directly from the Banner.
- Audience and page targeting — show Banners to specific user segments on specific pages.
- Scheduling — set a start and end time to automatically publish and unpublish.
- Localization — translate Banner content manually, via file upload, or with AI auto-translate.
Common questions
Can a user see the Banner again after dismissing it?
No. Once dismissed, a Banner stays dismissed permanently for that user.
Is there a character limit for Banner text?
There is no hard character limit, but the most effective Banners use concise copy — a short message with a clear call to action.
Can I add emoji to a Banner?
Yes. Insert emoji directly into any text block using your system emoji keyboard (Windows: Win + . | Mac: Control + Command + Space).
Can I localize a Banner?
Yes. See Localize Experiences for details.