Goals are sometimes forgotten, but they are an excellent tool to measure how your flows are influencing user behaviors and driving results. This tracking may include activation moments, feature adoption, upgrades, and much more!

Once a Goal is connected to a specific flow, Appcues will begin tracking and reporting how many of your users saw a Flow and completed the Goal within seven days. This, paired with the knowledge of which flows a user has seen, allows us to provide a measure of the percentage of users who saw a flow AND went on to reach the goal within seven days and your goals will track as long as they are active.

Creating a Goal is quick and easy! On your left-hand navigation menu > Click "Create a Goal" > Enter a Goal Title > Add the event. A goal will be successful when that Event "has occurred" for a specific user.