Data nodes don't send messages — they record information. Use them to mark milestones, update user attributes, trigger other Appcues content, create segments, or send data to external tools through integrations.

Track Event

A Track Event node fires a custom event when a user reaches it. The event appears in the Events Explorer under "Application events" and can be used anywhere events are accepted: audience targeting, triggers, segments, and integration payloads.

Add a Track Event to the canvas

1. Click any + button on the Workflow canvas.
2. Under Data, select Track Event.
3. Enter the event name. Use a descriptive, consistent naming convention (for example, workflow_onboarding_step_3_reached).

When to use it

• Mark that a user has passed a specific point in the Workflow so you can target or trigger other content based on that milestone.
• Send a signal to an integrated tool (for example, fire an event that Salesforce, HubSpot, or Amplitude picks up through its integration).
• Create segments based on Workflow progression (for example, "users who reached step 3 but didn't finish").

Update User Property

An Update User Property node sets one or more user properties when a user reaches it. You can update up to 10 properties per node.

Add an Update User Property node to the canvas

1. Click any + button on the Workflow canvas.
2. Under Data, select Update User Property.
3. Select an existing user property from the dropdown and enter the new value. Repeat for additional properties (up to 10).

When to use it

• Set a flag that other experiences can check (for example, set onboarding_email_sent to true so a separate Flow can conditionally show a message).
• Update a lifecycle stage property as users progress (for example, change lifecycle_stage from "new" to "activated").
• Write a timestamp so you can build time-based segments later.

Connecting in-product and out-of-product messages

Track Event and Update User Property nodes are the bridge between Workflow messages and standalone web experiences. For example, you can fire an event in a Workflow after sending an email, then use that event as the trigger for an in-app Flow that picks up where the email left off.

For a detailed walkthrough, see Building multi-channel campaigns with in-product and out-of-product messages.