Get a more complete picture of how users are interacting with your in-product experiences by passing events directly to FullStory. This is a great way to gain additional insights into user behavior, stay ahead of flow errors, and optimize experiences for even better performance. 

What you need:

• Appcues account (Essentials, Growth, or Enterprise)
• FullStory account

Build Guide

Step 1: Make sure your FullStory account is enabled

Before starting this workflow, you'll need a FullStory account and their JS snippet installed in your app to utilize the Appcues integration.

Step 2: Enable the Appcues <> FullStory integration

Login to the Appcues Studio to enable the integration. For help getting it set up, review our installation guide.

Step 3: In FullStory, search for users who interacted with a Flow

In our example, we’re looking to see how users interacted with a flow announcing Screen Capture for our Appcues Mobile product.

We can see the Flow Event here in Events Explorer, which provides us with some basic learnings about how users are interacting with the flow. 

Next, head to FullStory and open the Segments area. We’ll search for the flow name and look to learn more about those users who interacted with the flow–the top result. 

Step 4: Navigate the list of users

Scroll down the page and you’ll see that FullStory has automatically generated a list of all of the users exposed to the flow.

Select any of the items in the “Session Playlist” to watch an individual session.

Step 5: Watch the section of each session where the Flow appeared

Each session will immediately skip ahead to right before that event occurred so it’s easy to watch only what’s relevant.

Step 6: Cycle through all sessions that include those Flow interactions 

You can quickly review all of the sessions by clicking on the arrow in the top right-hand corner. This will provide you with a great deal of learnings within a couple of minutes! 

That’s it! Restart the process for any flow you’d like to watch users start, interact, skip, and complete flows to really get a sense of what they are doing in-product. 

Step 7: Optimize your Appcues experiences based on what you learn

Watching your users interact with your flows will give you great insight into how they are performing. Complete the feedback loop by taking those learnings and making changes to enhance those experiences further.

Here are some things we’ve spotted in our own account following this workflow and how we’ve made changes after watching users' interactions in FullStory: 

1. We’ve noticed users highlighting or slowing their cursor downs on bits of copy, indicating the wording might be confusing -> leading us to make tweaks to simplify it.
    
2. We’ve seen users hover or try to click on an image that wasn't clickable -> leading us to in some cases remove the image and in others link the image.
    
3. And (an embarrassing, but true admittance), we’ve shipped a new feature with a flow describing it only to recognize that we made an error in deployment and users were getting a 404 page -> leading us to an immediate fix (we all make mistakes, right?).
    

Happy Building!