You can view the analytics for your workflow by selecting the workflow and switching into the Analytics view. 
 

When you are in the analytics view clicking on a node with analytics will display a panel with the analytics for that node.

Workflow Start Analytics

When you click on the start step of a workflow when in the analytics view a panel will display that shows the total number of users in that have started the workflow in the past 7 days and a calculation of the change in users compared to the previous week.
 

Email Analytics

You can view the analytics for any email by clicking on an email node in a workflow.
The following metrics are given for each email node:

• Sent: Appcues successfully queued the email for sending.
• Delivered:  The email was sent and accepted by the recipient's email service provider. The rate is calculated as a percentage of sent.
• Opened: Appcues was able to confirm that the recipient opened the email. The rate is calculated as a percentage of sent.
• Clicked: Appcues was able to confirm that the recipient clicked a link within the email. The rate is calculated as a percentage of sent.
• Bounced: The email was attempted to be delivered to the recipient's inbox but ultimately failed.  An email can “soft bounce” and be retried for up to 8 hours before being considered bounced.  The rate is calculated as a percentage of sent.
• Unsubscribed: The recipient clicked on the email's unsubscribe link and was added to the Unsubscribed suppression list. The rate is calculated as a percentage of sent.
• Skipped: Appcues did not attempt to send the email for various reasons, such as:
  • The recipient is on a suppression list.
  • The email address is invalid.
  • The recipient is dangerous or malicious.  This means that it is considered high risk and should not be sent to, as it could harm your sender reputation by being associated with spam or other malicious activities; this could include spam traps, addresses on known blacklists, or addresses with suspicious domain characteristics like newly created domains or subdomains often used by spammers.