Submit Article Requests

Do you have a suggestion for an article you would like to see created?
Feel free to submit this form and add your suggestions to our document board.

Please fill out the contact form below and we will reply as soon as possible.

  • Appcues Certifications & Training
  • Integration Hub
  • Contact Us
  • Docs home
  • Workflows
  • Use Cases

Create a Workflow to follow up after a feature announcement

Learn how to create a Workflow that ensures users don’t just see your latest feature—they understand it and actually try it.

Updated at April 14th, 2025

Submit Article Requests

Do you have a suggestion for an article you would like to see created?
Feel free to submit this form and add your suggestions to our document board.

Please fill out the contact form with the details about the help content you'd like to see.

  • Home

  • Installation & Developers

    • Web Experiences

      • Mobile Experiences

        • Workflows

          • Analytics & Data

            • Account Management

              • Best Practices

                • Integrations

                  • System Status

                    Table of Contents

                    Build Guide Step 1. Launch your in-app announcement Step 2. Track feature usage Step 3. Create a new Workflow Step 4. Set start criteria Step 5. Add a time delay Step 6. Add branching logic Step 7. Set a goal Step 8. Set finish criteria Step 9. Publish Workflow

                    Build Guide

                    In this article, you’ll learn how to:

                    • Launch an in-app feature announcement
                    • Track views and usage of the new feature
                    • Create a Workflow from scratch
                    • Add branching logic based on behavior
                    • Send targeted follow-up messages
                    • Track adoption with a goal
                    • Configure finish criteria and re-enrollment

                    Step 1. Launch your in-app announcement

                    Create a Flow or Tooltip that announces your new feature in the product. Keep it simple—focus on the “why it matters” and give users a clear next step (like trying it out right away).

                    Make sure to create a button on your in-app announcement that tracks an event when the announcement is viewed (e.g., feature_announcement_viewed), so you can trigger follow-ups based on that interaction.

                    Step 2. Track feature usage

                    You’ll also want to track whether a user interacts with the new feature. This could be:

                    • Clicking a CTA in the announcement
                    • Opening or using the new feature itself
                    • Completing a related action (e.g., creating a report, submitting a new form)

                    Name this event something like feature_used, and make sure it's ready to be used in a Workflow condition.

                    Step 3. Create a new Workflow

                    Head to the Workflows tab in Appcues and click Create Workflow.

                    Give it a name like “Feature Follow-Up” or something specific to your release.

                    Step 4. Set start criteria

                    Click the Start node and configure:

                    • Audience: Anyone eligible to see the announcement
                    • Trigger: The feature_announcement_viewed event
                    • Trigger timing: Immediately, so follow-ups can happen shortly after the announcement

                    Step 5. Add a time delay

                    Add a Time delay node to give users time to explore the feature before you follow up.

                    • Suggested delay: 2–3 days

                    Step 6. Add branching logic

                    Next, add a Condition node to check if the user has tried the feature.

                    • If they have: No follow-up needed—or optionally, send a message highlighting the next thing to try
                    • If they haven’t: Send a reminder with a real-life benefit, quick how-to, or short video showing how it works

                    💡 Email or push works great here—especially for users who might not be in your product every day.

                    Step 7. Set a goal

                    Add a Goal to track if the user tries the feature after receiving the follow-up message. Use the feature_used event from Step 2.

                    This helps you see how effective the follow-up was at driving actual adoption.

                    Step 8. Set finish criteria

                    Click the Finish node to set how users exit the Workflow.

                    • Exit when: They reach the end of the workflow
                    • Timeout threshold: Try 7–10 days
                    • Re-enrollment: Optional—turn this on if users might re-enter based on future feature flags or releases

                    Step 9. Publish Workflow

                    Once your logic, messages, and goal are set up, hit Publish to go live.

                    👏 And that’s it! You’re now turning a one-time announcement into actual product adoption—with a little help from Workflows.
                     

                    Was this article helpful?

                    Yes
                    No
                    Give feedback about this article

                    Related Articles

                    • Send an Email from Customer.io to Follow-up on your NPS
                    • Send NPS Scores and Feedback as a Single Message in Slack through Zapier
                    • Create a Workflow to send renewal email messages
                    Appcues logo

                    Product

                    Why Appcues How it works Integrations Security Pricing What's new

                    Use cases

                    Appcues Integration Hub User Onboarding Software Feature Adoption Software NPS & Surveys Announcements Insights Mobile Adoption

                    Company

                    About
                    Careers

                    Support

                    Developer Docs Contact

                    Resources

                    The Appcues Blog Product Adoption Academy GoodUX Case studies Webinar Series Made with Appcues Appcues University

                    Follow us

                    Facebook icon Twitter icon grey Linkedin icon Instagram icon
                    © 2022 Appcues. All rights reserved.
                    Security Terms of Service Privacy Policy

                    Knowledge Base Software powered by Helpjuice

                    Expand