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Follow up on NPS feedback with Workflows

Learn how to create a Workflow that follows up with users based on their NPS score—so you can thank promoters, support detractors, and close the loop without missing a beat.

Updated at April 9th, 2025

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                  Table of Contents

                  Build Guide Step 1. Create a new Workflow Step 2. Set start criteria Step 3. Add branching logic by score Step 4. Add messages by score range Step 5. Set finish criteria Step 6. Publish Workflow

                  ​​Our Appcutie, Sam, walks through the details in the video below—or keep reading for step-by-step instructions.

                  Build Guide

                  In this guide, you’ll learn how to:

                  • Track NPS scores using a custom event
                  • Create a Workflow from scratch
                  • Configure Workflow start criteria based on NPS score
                  • Branch message logic by score range
                  • Send targeted emails or in-app messages
                  • Set finish criteria and allow re-enrollment
                  • Note: If you haven’t set up in-app NPS collection yet, you’ll need to do that first.

                  Step 1. Create a new Workflow

                  Head to the Workflows tab in Appcues and click Create Workflow.

                  Give your workflow a clear name like “NPS Follow-Up” so you can easily find and reuse it later.

                  Your Workflow will be created with a Start node and a Finish node. Let’s set up how users enter the flow.

                  Step 2. Set start criteria

                  Click the Start node to set up your entry conditions.

                  • Audience: Choose All users or All customers. If you need to target a specific group (e.g., exclude internal users or specific customers), use a saved Segment instead.
                  • Timing: Select “Only segment members where...”, from the dropdown select “NPS last collected at”, and set the time frame to “is between” 5 to 10 days ago (adjust based on how fresh you want the data). This ensures you're reaching users shortly after they submit their score.

                  Step 3. Add branching logic by score

                  After the Start node, click the + button and select True/False Branch under Logic.

                  Set your condition to branch by the user’s NPS score.

                  Here’s a quick refresher:

                  • Promoters (9–10): Your biggest fans
                  • Passives (7–8): Neutral—good opportunity to engage
                  • Detractors (0–6): At risk—reach out and support

                  Set your first True/False branch to:

                  User Property → Most Recent NPS Score → is greater than 8

                  Then add a second True/False branch to split those two groups. Edit the conditions to be: 

                  User Property → Most Recent NPS Score → is less than 7

                  Your Workflow should look like this:

                  Step 4. Add messages by score range

                  Add the message(s) you'd like to send to each group:

                  • Thank promoters - the true case for the first branch
                  • Encourage passives - the false case for the second branch
                  • Support detractors - the true case for the second branch

                  Step 5. Set finish criteria

                  Click the Finish node and set the exit logic to: They reach the end of the Workflow

                  This ensures users only exit once they’ve received the message.

                  Step 6. Publish Workflow

                  Once everything looks good, click Publish in the top-right corner—and you’re live!

                  👏 That’s it! You’re now following up on NPS feedback automatically, so no valuable signal slips through the cracks.

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                  Related Articles

                  • Building Workflows
                  • Building email messages
                  • Create and style your NPS
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